Insights

What is AI?

A plain-English explanation of artificial intelligence: what it is, how today’s AI tools work, and what they can and can’t do.

What types of AI are out there?

A simple guide to the main types of AI you will come across, from chat assistants and AI search to image tools and AI agents.

Why AI is changing so fast

New AI models and features seem to arrive every few weeks. Here is why the pace is so quick, and what it means for you.

Who is winning the AI race?

OpenAI, Google, Anthropic, Microsoft, Meta and China’s AI labs are all competing hard. Here is where things stand in November 2026, and why there is no single winner.

How we can use AI

Practical, everyday ways to use AI at work and at home, with tips to get better results.

Why use AI now?

Five reasons to start using AI now rather than waiting, and how to start without risk.

What can I do to help AI understand my business?

AI tools can only recommend what they understand. Here are the practical steps that help AI describe your business accurately.

How can I make money with AI?

Realistic ways businesses and individuals earn more with AI, from saving time to new services, and the hype to ignore.

What is AI search?

AI search gives people one direct answer instead of a list of links. Here is how it works and how it differs from traditional search.

How AI tools decide which businesses to recommend

When someone asks an AI tool for a recommendation, why does it name some businesses and not others? The signals that matter.

What is structured data, and why does AI read it?

Structured data, also called schema, is a short piece of code that tells search engines and AI tools exactly what your business is.

How to check what AI says about your business

A simple do-it-yourself check you can run in ten minutes to see how ChatGPT, Perplexity, Gemini and Google describe your business.